Andy Rutledge on how to know if you're dealing with a lousy agency
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added 2007 Wed Aug 22 7:00:00 by unknown user
In general, this is a very nice piece by Andy. I agree with most of his assertions. There's no doubt that many agencies are only concerned with pleasing the client *on the surface*, rather than figuring out how to best solve that client's problems and help them reach their business goals. Clients don't usually know what the need, design-wise, even if they think they do (that's why they're hiring a designer, after all). Just giving them what the tell you they want isn't enough. A good agency will help them figure out what they *really* need, and convince them to go through with it, even in the case that it doesn't mesh with what the client initially thought they wanted. Saved By: Jeff Croft | View Details | Give Thanks
In general, this is a very nice piece by Andy. I agree with most of his assertions. There's no doubt that many agencies are only concerned with pleasing the client *on the surface*, rather than figuring out how to best solve that client's problems and help them reach their business goals. Clients don't usually know what the need, design-wise, even if they think they do (that's why they're hiring a designer, after all). Just giving them what the tell you they want isn't enough. A good agency will help them figure out what they *really* need, and convince them to go through with it, even in the case that it doesn't mesh with what the client initially thought they wanted. Saved By: Jeff Croft | View Details | Give Thanks
added 2007 Tue Jul 10 7:00:00 by unknown user
Although we never called it "quiet structure," the design ideas presented here by Andy Rutledge are very much what we (and by we, I mostly mean [Nathan](http://ljworld.com) were going for with the recent [LJWorld.com](http://ljworld.com) redesign. The idea was to let the structural elements (grid, borders, boxes, etc.) serve their role as tools for positioning and establishing hierarchy, but also encourage them to fade into the background and let the content bubble up to the front as much as possible. Andy uses CNN.com's recent redesign an example of these same concepts. Nice piece, Andy.
Although we never called it "quiet structure," the design ideas presented here by Andy Rutledge are very much what we (and by we, I mostly mean [Nathan](http://ljworld.com) were going for with the recent [LJWorld.com](http://ljworld.com) redesign. The idea was to let the structural elements (grid, borders, boxes, etc.) serve their role as tools for positioning and establishing hierarchy, but also encourage them to fade into the background and let the content bubble up to the front as much as possible. Andy uses CNN.com's recent redesign an example of these same concepts. Nice piece, Andy.
Andy Rutledge: Quiet Structure
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added 2007 Thu Jul 5 7:00:00 by unknown user
Although we never called it "quiet structure," the design ideas presented here by Andy Rutledge are very much what we (and by we, I mostly mean [Nathan](http://ljworld.com) were going for with the recent [LJWorld.com](http://ljworld.com) redesign. The idea was to let the structural elements (grid, borders, boxes, etc.) serve their role as tools for positioning and establishing hierarchy, but also encourage them to fade into the background and let the content bubble up to the front as much as possible. Andy uses CNN.com's recent redesign an example of these same concepts. Nice piece, Andy.
Although we never called it "quiet structure," the design ideas presented here by Andy Rutledge are very much what we (and by we, I mostly mean [Nathan](http://ljworld.com) were going for with the recent [LJWorld.com](http://ljworld.com) redesign. The idea was to let the structural elements (grid, borders, boxes, etc.) serve their role as tools for positioning and establishing hierarchy, but also encourage them to fade into the background and let the content bubble up to the front as much as possible. Andy uses CNN.com's recent redesign an example of these same concepts. Nice piece, Andy.
